A logo is a sensitive symbol of our causes and businesses/organisations. Most of the time they communicate our character in the market, so they are subjective.
In this article, I would like to share one important consideration for anyone planing to make a logo by themselves or order one from professional graphics designers. The critical part of the logo today is ease of use on numerous devices and technologies.
Some years ago that flexibility wasn’t much of a requirement because logos could be mostly shipped on print media.
Technology growth is quickly changing that. In that a logo should now be produced in various versions characterized by dimension and color.
Therefore a new logo or even a old but revised one should at least have three basic versions:- the standard version, alternative version and mobile version.
The standard version
This version is what you are likely to get if you design a logo for yourself or even from a professional designer who doesn’t care much about the other versions.
It is in full color.
It is big enough(dimension) which makes it good for any print.
It may not work well on small devices like mobile phones, tablets and websites.
The alternative version
As much as it’s important, this version is usually ignored by many logo owners. It is also called the negative or grey scale logo.
It comes at a dimension of the standard logo though in monochrome.
Being monochrome it can be used in most of the partners’ media especially the mobile, web applications and websites.
Since it’s monochrome, it can’t be used anywhere if your logo originally comes in more than one color.
The mobile version is a small logo in terms of dimension(width and height) made in both full color and monochrome. It is an important logo for mobile applications and websites. If the standard logo is complex i.e has many symbols which may not be visible shrink mode, effort should be taken to remove some of those symbols in this version.
It will fit and represent the brand on the widely used devices today.
It is good to be used as an icon, for a mobile application and website fav icon.
It is not good for print media.
Bonus: It is good discipline to always have the original editable versions of the logo and any graphic for your brand. Without them flexibility is not paramount as you stand a high chance of color and dimension inconsistency in the future publications.
Mobile Digital Hub(MDH) is a program carried out by You Inspire You in Uganda, focusing on expanding technology awareness and use through offering a free technology education to people in the local communities.
MDH was for the first time rolled out to the people at the former home of Righteousness Palace Ministries church at Lukuli Nanganda. YIY through it’s leaders talked to RPM leaders about the idea before it was welcomed. RPM took the responsibility of mobilizing the community people to participate on top of facilitating space to be used for free.
Around 21st July 2017, we provided about 22 printed application forms to help RPM to register interested participants. From that total we would only choose 10 people to participate based on available resources.
On 11th and 12th, we were able to start the activities to which we are very proud of the training team and the community members who are very interested and committed to learn despite the age, academic and life background.
The group we are attending is a mixture of age groups, ranging from 17 to 50 years and both genders.
Though they were some challenges especially on the first day when our own laptops failed to work, RPM and Gagawala graphics ltd donated the computers we used on both days. The trainers were late by an hour on the first day.
The biggest achievement was everyone apart from one individual attended both days.
Everyone is now able to switch on and shut down a laptop as well as some are comfortable with the touch-pad already and one or two individuals are still getting used as we go into a week were practicing with the keyboard and mouse will be intense.
With gratitude we appreciate everyone who made our commencement a success. Words can’t explain the happiness we have in our hearts, having introduced 10 Ugandans especially from the local community to technology.
In other news google has published updates for the Nearby Communication API, allowing offline peer-to-peer communication among Android devices.
What does that mean, it means there is a chance we could use WhatsApp and other Android chat applications without having an active internet connection.
In Google’s google android blog stackoverflow.com is referenced as a recommendation for developers who may face problems while developing the apps integrated with this new API.
No wonder some developers in my circles nick name it StackOverBro.
Stack Overflow, or stackoverbro in our language, is a network of Question and Answer websites visited by 116 million people on a monthly basis and my appreciations go to Joel Spolsky and Jeff Atwood the developers and co-founders.
Are you a software developer? What have you developed, what does it solve and how many people have been helped so far?